Ethan Parry

Corporate Social Media

The Church of Jesus Christ of Latter-Day Saints


• Oversee production of content for 10+ social media accounts
• Supervise and instruct four interns on social media best practices
• Assist multiple departments with special projects and assignments as needed

Public Relations Student Society of America (PRSSA)

• Increased Facebook fans by 17 percent, Twitter followers by 18 percent, Instagram followers by 58 percent and Pinterest followers by 37 percent
• Hosted nine Twitter Chats focused on topics such as securing internships, Chapter growth, ethics and diversity

Dark Energy


• Created and implemented a social media strategy plan for the International Consumer Electronic Show (CES) 2014, which had 150,000+ attendees
• Contributed to the overall re branding of Dark Energy's social media channels prior to CES
• Grew Twitter presence of @darkenergytech by 100% during the week (December 31st, 2013-January 9th, 2014); Dark Energy was mentioned 129 times and was retweeted 20 times
• Dynamically sampled Dark Energy’s reservoir to more than 1,200 consumers, distributors and journalists, which generated more than $3,500 in direct sales

The Internet Keep Safe Coalition


• Created iKeepSafeES Twitter account and saw a 100% increase in followers within the first week of its launch
• Increased followers for iKeepSafe Twitter handle by 50% over 8 months
• Created content calendars on a monthly basis for all of our social media platforms
• Handled negative comments on social media when our BE a Creator copyright lesson curriculum was leaked to the media